Caroline is a Strategy Director who believes that good strategy is simple.

Ultimately, she’s just a girl who loves putting things in clean, tidy boxes. She has a talent for taking complex information and organizing it into concise frameworks, clear stories, and simple (yet effective) architectures.

But the best way to get clean is to first get dirty. Dig, dig, dig — with clients, with teams, with the information itself. Follow the threads. Sit in the mess. Look for the patterns. Eventually, the diamond that's been there all along starts to emerge. After all, isn't that what strategy is?

Caroline has spent the last decade working with clients of all shapes and sizes. She has worked at some of the world’s best brand agencies, including Interbrand and TinyWins. Additionally, she holds a Masters in Brand Strategy from the School of Visual Arts where she graduated with honors.

She currently lives in San Francisco with her husband and small poodle.